The 19 Values of Aloha

Expect Hō‘imi, healthy doses of curious experimentation and optimistic disruption.

Aloha
Aloha is a value, one of unconditional love of self and others. Aloha is the outpouring and receiving of the spirit. The breath of life.

Ho‘ohana
The value of working with intent and with purpose.

‘Imi ola
To seek the best life. Our purpose in life is proactive destiny, seeking life in its highest form.

Ho’omau
Perseverance, tenacity, resilience. To continue, to perpetuate. Never give up.

Kūlia i ka nu'u  (Koo-lee-a ee ka noo-oo)
Achievement. Pursue personal excellence. Strive to reach the summit.

Ho‘okipa
The hospitality of complete giving. Welcome guests and strangers with your spirit of Aloha.

'Ohana
Those who are family, and those you choose to call your family. ‘Ohana is a human circle of complete Aloha.

Lokahi
Collaboration and cooperation. Harmony and unity. People who work together can achieve more.

Kākou
All of us. Inclusiveness. We are all in this together. Learn to speak the language of "we".

Kuleana
One’s personal sense of responsibility. I accept my responsibilities, and I will be held accountable.

‘Ike loa
To know well. To seek wisdom, knowledge and mastery.

Ha’aha’a
Humility. Be humble, be modest, and open your thoughts.

Ho’ohanohano
Respect. Honor the dignity of others. Conduct yourself with distinction, and cultivate respectfulness.

Alaka’i
Leadership. Lead with initiative, and with your good example. You shall be the guide for others when you have gained their trust and respect.

Mālama
Compassion. To take care of. To serve and to honor, to protect and care for.

Mahalo
Thank you, as a way of living. Live in thankfulness for the richness that makes life so precious. Be grateful for all the blessings that surround you.

Nānā i ke kumu
Look to Source, to your Spirit, find your personal truth.

Pono
Rightness, balance and ethical harmony. The feeling of contentment when all is good and all is right.

Ka lā hiki ola
Hope and promise. The dawning of a new day. Begin each day anew.

The 19 Values of Aloha
For more about values and why we choose them, we invite you to visit Rosa Say’s first posting for Teaching with Aloha: Why Choose Aloha Values?